Driven by Innovation, Powered by People
At ASA Electrical, we’re more than manufacturer representatives—we’re a team that values growth, collaboration, and innovation.
A Different Kind of Electrical Partner
After years of working for both an electrical manufacturer and a distributor, ASA Electrical Solutions founder Dick Stone recognized the need for a different kind of partner in the electrical industry—one that combines deep expertise with practical, solutions-driven support.
His mission was clear: to bring real value to the industry by educating distributors and electrical contractors, delivering high-quality products, and helping contractors reduce labor costs by enabling more work to get done in less time.
What ASA Stands For: A Step Above
At ASA Electrical Solutions, we strive to be more than a manufacturer rep firm—we aim to be a trusted partner. Our commitment to expertise, innovation, and hands-on support ensures that every project runs smoothly, efficiently, and successfully. We value relationships, prioritize quality, and go the extra mile so our clients can get the job done right, every time.
Expertise You Can Count On
Over the past 20+ years, ASA Electrical Solutions has built a reputation for excellence, forging strong relationships with manufacturers, distributors, and contractors alike. We specialize in labor-saving products for the commercial electrical market, value-engineered LED lighting for projects both large and small, and innovative, reliable electrical solutions for industrial contractors.
Beyond products, our experienced team provides hands-on support—including free power quality and lighting evaluations, specification assistance, and labor-saving product demonstrations—ensuring every project runs efficiently, on time, and on budget. At ASA, our expertise, dedication, and commitment to relationships set us apart as a trusted partner in the electrical industry.
Meet the ASA Team
Richard Stone
Brett Bennett
Joe Stone—CPMR
Liz Reinbold
Blu Riedemann
Jennifer Hartpence
Mikayla Mikus
Chris Gloster
Ricky Stockton
Mark Anderson
Jim Nickerson
AJ Hernandez
Brooke Justesen
Monica Soto
Becca Bender
Build Your Future with ASA Electrical
Partner with ASA to grow your brand, connect with distributors, and drive more sales across the Western U.S.
