ASA Electrical Solutions partners with the industry’s leading manufacturers to bring top-quality products to the residential, commercial, and industrial markets. Discover the brands we represent and see why our trusted partners make all the difference on every project.

Expand your reach, grow your brand, and connect with top distributors and contractors across the Western U.S. ASA provides personalized support, industry expertise, and hands-on guidance to help your products succeed in the market.
We invest in partnerships, respecting supply chain ethics and valuing every connection—from manufacturers to distributors. Our personalized support strengthens relationships and drives growth for all parties involved.
With deep experience on both the manufacturer and distributor sides, we understand unique needs and deliver smarter, innovative electrical solutions tailored to every market.
We help manufacturers expand their reach, showcase their products, and connect with distributors and contractors across the Western U.S., fostering long-term, trusted partnerships.
Our expert sales reps help you quickly identify the right electrical products, saving hours on every order while maintaining integrity and transparency in every transaction.
By streamlining supply chains, improving product adoption, and providing on-the-ground support, ASA helps both manufacturers and distributors increase revenue, reduce costs, and improve efficiency.
From planning to execution, ASA delivers reliable guidance, innovative products, and ethical business practices at every step, making us the go-to partner for electrical industry success.
We discuss your products, goals, and target markets to understand how ASA can best support your brand.
Your products are introduced to our team, and we develop a tailored representation plan including market approach, training, and promotional strategies.
ASA ensures distributors and internal reps fully understand your products, from specs to installation, so they can confidently promote and support them.
We actively introduce your products to distributors and contractors in the Western U.S., leveraging our relationships to maximize reach and visibility.
Through regular check-ins, performance tracking, and strategic feedback, we adapt the plan as needed to optimize results and strengthen your presence in the market.
ASA provides continuous technical support, product demonstrations, and sales assistance to address challenges and ensure smooth market adoption.
We provide measurable insights on sales performance, market impact, and opportunities for expanding your reach, ensuring your partnership with ASA drives tangible results.
Working with a manufacturer rep like ASA Electrical Solutions gives your products local market expertise, personalized support, and access to established distributor and contractor networks. Our team helps your products reach the right customers faster, boosting visibility, adoption, and sales without bypassing the supply chain.
Yes! ASA works closely with manufacturers to deliver installation guidance, specification support, and product demonstrations. Our goal is to ensure contractors and distributors understand your products thoroughly, improving adoption and customer satisfaction.
Respecting the ethics of the supply chain is central to our approach. We never bypass distributors, always prioritize long-term relationships, and deliver consistent, personalized support that strengthens trust and repeat business.
Yes. Our team provides manufacturers with valuable feedback, including sales performance, adoption trends, and distributor insights. These analytics allow manufacturers to refine strategies, improve offerings, and make informed decisions for growth.
Leveraging established relationships and regional knowledge, ASA quickly integrates new products through distributor training, demonstrations, and marketing support. This fast adoption approach ensures your products gain traction efficiently and effectively.
Partner with ASA to grow your brand, connect with distributors, and drive more sales across the Western U.S.
